What role does marketing research play in our overall marketing plan? What are its strengths and weaknesses. Be sure to identify at lease one strength and one weakness supported by your outside research. Be sure to expand the discussion by challenging each others’ assumptions.
Include at least 2 quotes from your sources enclosed in quotation marks and cited in-line by reference to your reference list. Example: “words you copied” (citation) These quotes should be one full sentence not altered or paraphrased. Cite your sources.
Write in essay format not in bulleted, numbered or other list format.