Prior to beginning work on this assignment,
- Review the required chapters from Applied Psychology in Talent Management as necessary.
- Watch the Final Presentation video above with Brenda Forde, Program Chair of MBA.
- Visit the Beefsteak Case Study page to review the Company Background Information Packet and the Company Background video.
- Consider reviewing the Filming a Video that Demonstrates Professionalism
For this class, The Beefsteak Reinforcing Culture Through Human Capital Development Case Study Analysis assignment will apply toward Folio. Be sure to upload your presentation to Folio once you have completed it and share a link in your submission in addition to uploading it to Waypoint to be graded. Learn more about Folio, Ashford’s ePortfolio tool, by viewing the Folio Quick Start Guide (Links to an external site.).
Submit your file to Waypoint using the button below. Then paste the link to your Folio page as a comment in Waypoint so your instructor can access your ePortfolio.
Beefsteak is a fast-casual restaurant concept from acclaimed Chef José Andrés that focuses on the “unsung power of vegetables.” José Andrés is a world-renowned chef and owner of a number of restaurants. He was nominated for the 2019 Nobel Peace Prize for his work with disaster relief through his non-profit organization World Central Kitchen. Andrés’s mission is to change the world through the power of food. Jim Biafore, Senior Director for Beefsteak, knows that culture—much like any good business—is forever changing, adapting to its environment. As Beefsteak grows, he sees the need to develop employees not only for return on investment, but also for maintenance of the culture and values espoused from the larger organization, ThinkFoodGroup. Beefsteak needs to develop programs to develop its employees in line with the company’s mission and strategic direction.
Assume the role of a Beefsteak consultant dedicated to creating and reinforcing the company’s ideal culture. Jim Biafore wants you to assess Beefsteak’s current company culture, determine ways that it can be improved, forecast potential changes through growth, and provide a plan for sustaining cultural longevity through employees.
Using the materials provided to you, as well as at least two to three additional resources pertaining to human resource management, prepare a 12- to 15-minute presentation of the proposal for a strategic human capital development program focused on the transmission of company core values.
To communicate with Beefsteak’s Jim Biafore and executive team, you will orally present your analysis using Screencast-O-Matic (Links to an external site.). If needed, review the Screencast-O-Matic Quick-Start Guide (Links to an external site.). The analysis should be documented using PowerPoint, with 12 to 20 slides which include speaker notes. The strategic human capital analysis should reinforce the culture through
- Team Development
- Organizational Responsibility.
The analysis should also consider Week 4’s contemporary human capital topic and predictive analysis.
Consider the following questions as you prepare your analysis:
- What might you infer about Beefsteak’s current company culture? Does it have elements of organizational responsibility?
- What key characteristics should Beefsteak recruiters look for in candidates, especially with regard to how someone will fit into the company culture?
- How does job training and employee development differ from a cultural standpoint?
- What motivates individuals or employees to believe in a cause?
- What do employees want out of development programs?
- What about employee development programs benefits the company?
- Why is it important to think about employee development at this stage?
- What contemporary human capital issues might you consider at Beefsteak?
- Is it possible to use some predictive analysis technique?
- How might things differ if Beefsteak expands globally rather than just in the U.S.?
- How do you plan to measure the success/failure of your culture strategy? What steps will you take to ensure that the culture is shifting and/or being reinforced in that way that you intend?
In this presentation analysis,
- Determine ways to improve the company’s culture in a growth environment.
- Assess and make recommendations regarding the company’s recruiting, training, development, and retention strategies.
- Integrate contemporary human capital topics and predictive analysis.
- Discuss potential global expansion on the company culture and success.
- Formulate an overall organized and concise proposal for the company’s ideal culture supported through human resource management.
The Beefsteak Reinforcing Culture Through Human Capital Development Case Study Analysis
- Must be 12 to 15 minutes in duration.
- Must be 12 to 20 slides in length (not including title and references slides) and formatted according to APA style as outlined in the Ashford Writing Center’s How to Make a PowerPoint Presentation (Links to an external site.) resource. You need to include speaker notes for each task on the slide to submit in Part 2 of your Final Presentation.