ATTACH A WORD DOCUMENT in a formal paper that has an Introduction and Conclusion plus a subject header for each of the articles.
Using your HBR coursepack, review the following articles in the coursepack:
- The Female Economy
- Customer Value Propositions in Business Markets
- Getting Brand Communities Right
Cite each source individually – do NOT cite as a coursepack!
Following your review, share a 750-words minimum (it is fine to go over) synopsis of the strategic marketing concepts discussed. This posting should not be a series of articles reviews. Instead, it should be a synthesis of the readings continuing with the overarching theme, “Strategic Marketing,” in mind. This posting should be completed using APA formatting (in-text citations and references) attach in a formal word document – not attached in a word document = zero points.