Review case study trucar.in: finding a position in an emerging

please review   TruCar.in:  Finding a Position in an Emerging Online Market

case study and answer below questions 

  • What is the impact of Porter’s Five Forces model on the online car portal industry?
  • What is the consumer decision-making process for purchasing a car, and what is the role of online car websites in this process?
  • What bases for segmentation could be useful for TruCar to identify key market segments?  What are the possible key target segments for TruCar?
  • What are the possible marketing strategies that TruCar can adopt to cement its position in the online car portal industry?

 

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