Research assignment | business communication | California State University, Bakersfield

The focus is specially geared to recruiting Millennials and Gen Z. 

Issues: With five generations in the workplace today, what specifically is the company selected doing to attract Millennials and Generation Z 

The students will need background on the industry and company.  This may be included in your paper to bring better context to your research findings.

Questions that must be addressed in your research paper are:

1. Introduction about ERNST & YOUNG LLP and the purpose of this research.

2. Is social media a viable opportunity for use as a brand-building and recruiting tool? (1 PAGE LENGTH)

-This is not a yes/no question

-Be sure to find supportive documentation to defend your position

-Use of a survey is highly recommended 

3. How does the company attract/hire currently? (1 PAGE LENGTH)

– Search the company website or other recruiting websites

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