Please read the mini-case on page 166 carefully. Then answer ANY TWO of the three questions on page 167 and in BB Learn (max 1 page for each question).
Here are the questions:
- FedEx and UPS have many similar resources and compete across many of the same markets. How are they different? Stated differently, how do they differentiate themselves?
- What are some of the major and unique strategic actions taken by each firm? Have these actions been successful?
- Based on information in the case and from your research, which of these firms do you predict will be the most successful in the future? Please explain your reasons.
You are encouraged to supplement the case with some outside research. Just be sure to list your sources clearly.