This is the first of three papers that will lead you to, and be part of, your final paper.
You will need to choose a company that will be the focus of all written papers in this course.
In thinking about the company what product or service needs a fresh look or can be ‘redefined’ to generate interest again by the consumer – with the end goal of increasing sales volumes and subsequent revenue. Or, perhaps there is a new product or service that would bring revenue to the company.
Once you have selected your company, product or service, describe in paragraph format:
- Describe your chosen company and the products or services they offer.
- What is the new or redefined product or service that you have selected?
- State the mission and vision of the company.
- Describe how the new or redefined product or service aligns with the mission and vision of the organization.
What you have accomplished at the end of this paper is called a Situational Analysis. The description is available in your text book.
Paper length should be 3 to 4 pages in length not including the title page and references. Papers are due by Sunday at 11:59 pm.
All papers in this course are to be in APA format, with a title page, running head, and references. APA is in 12- point Times New Roman, double-spaced throughout. See this reference for more details on APA style.
Remember, papers may only be submitted as Word documents.