Marketing strategies new england college – paper – choose company


This is the first of three papers that will lead you to, and be part of, your final paper.

You will need to choose a company that will be the focus of all written papers in this course. 

In thinking about the company what product or service needs a fresh look or can be ‘redefined’ to generate interest again by the consumer – with the end goal of increasing sales volumes and subsequent revenue.  Or, perhaps there is a new product or service that would bring revenue to the company. 

Once you have selected your company, product or service, describe in paragraph format: BELOW 4 QUESTIONS

  • Describe your chosen company and the products or services they offer.
  • What is the new or redefined product or service that you have selected?
  • State the mission and vision of the company. 
  • Describe how the new or redefined product or service aligns with the mission and vision of the organization.

What you have accomplished at the end of this paper is called a Situational Analysis. 

Paper length should be 3 to 4 pages in length not including the title page and references.  

All papers in this course are to be in APA format, with a title page, running head, and references. APA is in 12- point Times New Roman, double-spaced throughout. 

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