Selecting between shipping some major equipment by air or sea poses a significant problem for Cosway-Poplar. Conventional wisdom provided by the logistics specialist seems appropriate enough, but in this case, you are asked to do the following:
1. What analysis processes does Cosway-Poplar need to apply in order to arrive at the most appropriate modal selection decision?
2. Provide a quantitative solution (hint: develop this as an Excel file).
3. What is your recommendation? Are there any compelling arguments that may tend to override the quantitative solution?