Part 7
Objectives and Goals
• Expected results
o Within course time frame
o Future
Strategic and Tactical Recommendations
• Strategy to accomplish goals
o The tactics to meet the strategic goals
Message
• Explanation and justification of message
• Consistent layout design and mandatory inclusions
• Examples of message and graphics
Promotions
• Explanation and justification of promotions
• Examples of promotional tools
Media
• Media Chart of all running Marketing Communications advertising and promotions
Measurement
• How will we measure the success?
o Benchmark and success measurement
