Action plan for e commerce | e-commerce

Format of the Digital Marketing Action Plan (2) – Written Document total 13 pages 13 base on the attached proposal with 10 references

1. Executive Summary (three pages, summarizing all key points from the      presentation, such as problem / opportunity statement, value proposition,      revenue model, objectives, strategies, tactics, evaluation metrics)
2. Keyword / trend report

    

3. TOWS 

4. SEO Plan and SEO tables

5. PPC Plan

6. Social Media Content Calendar

7. Other Promotional Tactics (e.g. screenshot of social media or e-mail marketing campaigns) 

1. Website Map

    

2. Website Wireframe

    

3. Website Visual Layout

    

4. Action plan (outline of a sequence of activities/ steps to be done before      the launch – in a table form or as a Gantt chart)