Action plan for e commerce | e-commerce


Format of the Digital Marketing Action Plan (2) – Written Document total 13 pages 13 base on the attached proposal with 10 references

  1. Executive Summary (three pages, summarizing all key points from the      presentation, such as problem / opportunity statement, value proposition,      revenue model, objectives, strategies, tactics, evaluation metrics)
  2. Keyword / trend report


  3. TOWS 

4. SEO Plan and SEO tables


5. PPC Plan


6. Social Media Content Calendar


7. Other Promotional Tactics (e.g. screenshot of social media or e-mail marketing campaigns) 

  1. Website Map


  2. Website Wireframe


  3. Website Visual Layout


  4. Action plan (outline of a sequence of activities/ steps to be done before      the launch – in a table form or as a Gantt chart)


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